Marketing: SEM

Search Engine Marketing is the quickest way to generate traffic on your web site.

We start by generating a list of key phrases that fit two criteria:

  1. they describe your business offering
  2.  searchers are actively using the phrase

 Once a list of key phrases is established, we will construct a campaign on Google and Bing.  We pay strict attention to things like:

  • start and end dates,
  • which time of day works best,
  • what geographic areas make the most sense
  • where it the best place to drive the clicks to

Then we begin the campaign.

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